‏386.00 ₪

DONOR CULTIVATION AND THE DONOR LIFECYCLE MAP, + WEBSITE

‏386.00 ₪

ISBN13

9781118603772

הוצאה לאור

WILEY

עמודים / Pages

288

פורמט

Hardback

תאריך יציאה לאור

18 בנוב׳ 2013

שם סדרה

Wiley Nonprofit Authority

A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits

A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters―cultivation and the lifecycle map―can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifecycle, it can become a logical and focused activity for obtaining increasingly large gifts.

Step-by-step guidance and practical tools for understanding and making the most of the donor lifecycle
Coverage includes Introduction to Donor Cultivation, Defining Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle: How and Where They Intersect, and Impediments to the Implementation Process
Features a companion website with a variety of online tools to help readers implement key concepts
Part of the Wiley Nonprofit Authority Series

Donor Cultivation and the Donor Life Cycle Map seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last―an endowment that keeps on giving even after death.

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פרטים

מידע נוסף

מידע נוסף
עמודים / Pages	288
פורמט	Hardback
הוצאה לאור	WILEY
תאריך יציאה לאור	18 בנוב׳ 2013
תוכן עניינים	Foreword v Preface vii Acknowledgments xi Introduction 1 And So This Book 3 1 Defining Donor Cultivation 5 The Donor Lifecycle Map 7 Why Focus on All Three Goals of Cultivation? 10 The Lifecycle Map as a Framework for Thinking about Donor Cultivation 13 Summary 16 2 Increasing Donor Diversity 17 Increasing Diversity Decreases Risk 17 Illustrating the Numbers 20 Summary 25 3 Building a Foundation 27 Highlight the Mission and How to Achieve It 28 Take Advantage of a Strategic Plan 33 Build a Top-Notch Back Room 35 Summary 40 4 Utilizing Personal Donor Cultivation Tools 43 Personal Donor Cultivation Tools 48 Summary 78 5 Applying Nonpersonal Donor Cultivation Tools 81 Nonpersonal Donor Cultivation Tools 81 Summary 113 6 The Intersection of Donor Cultivation Tools and the Donor Lifecycle Map 115 Cultivation Tools for Obtaining the First Gift 116 Cultivation Tools for Obtaining the Second Gift 120 Moving Second Gift to Second-Year Active 127 Multiyear Active 129 Major or Stretch Giving 133 Ultimate Giving 135 Summary 140 7 Determining Priorities among Donors 143 The Donor Pyramid 145 Age 148 Gender 155 Summary 160 8 Impediments to Change 163 The Culture of Philanthropy and the Role of the Executive Director 163 The Board as an Obstacle to Change 170 Summary 172 9 A Case Study in Effecting Change 175 A Little Background Information 176 The Interview 178 Summary 186 10 (Re)engaging Lapsed Donors 189 Drivers of Donor Loyalty 191 The Reasons Donors Stop Giving 194 How to Identify the Reason for Stopping Support 196 Classifying Lapsed Donors 197 Developing an Effective Reactivation Program 200 Applying the Proper Tools 201 Who Should Reactivate the Donor and How? 204 Identifying and Reactivating Ultimate-Giving Prospects 205 Summary 206 11 The Donor Lifecycle Map and Cultivation Tools 207 Feasibility of Effecting Change 210 Summary 215 About the Author 217 About the Companion Website 219 Index 221
Author	Deborah Kaplan Polivy