מחיר מבצע ‏299.00 ‏₪ מחיר רגיל ‏393.00 ‏₪

Heuristics And Biases: The Psychology Of Intuitive Judgment

מחיר מבצע ‏299.00 ‏₪ מחיר רגיל ‏393.00 ‏₪
ISBN13
9780521796798
Author
Thomas Gilovich
מהדורה
1
הוצאה לאור
Cambridge
זמן אספקה
במלאי, (זמן אספקה 5 ימי עסקים)
עמודים / Pages
882
פורמט
Paperback
תאריך יציאה לאור
8 ביולי 2002

Is our case strong enough to go to trial? Will interest rates go up? Can I trust this person? Such questions - and the judgments required to answer them - are woven into the fabric of everyday experience. This book, first published in 2002, examines how people make such judgments. The study of human judgment was transformed in the 1970s, when Kahneman and Tversky introduced their 'heuristics and biases' approach and challenged the dominance of strictly rational models. Their work highlighted the reflexive mental operations used to make complex problems manageable and illuminated how the same processes can lead to both accurate and dangerously flawed judgments. The heuristics and biases framework generated a torrent of influential research in psychology - research that reverberated widely and affected scholarship in economics, law, medicine, management, and political science. This book compiles the most influential research in the heuristics and biases tradition since the initial collection of 1982 (by Kahneman, Slovic, and Tversky).

 
מידע נוסף
מהדורה 1
עמודים / Pages 882
פורמט Paperback
הוצאה לאור Cambridge
תאריך יציאה לאור 8 ביולי 2002
Author Thomas Gilovich