‏444.00 ₪

Marketing: Real People, Real Decisions

‏444.00 ₪
ISBN13
9781292227191
יצא לאור ב
Harlow
מהדורה
3rd New edition
זמן אספקה
21 ימי עסקים
עמודים
IE
פורמט
Paperback / softback
תאריך יציאה לאור
8 ביולי 2019
מחליף את פריט
9780273758167
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.
מידע נוסף
מהדורה 3rd New edition
עמודים IE
מחליף את פריט 9780273758167
פורמט Paperback / softback
ISBN10 1292227192
יצא לאור ב Harlow
תאריך יציאה לאור 8 ביולי 2019
תוכן עניינים 1. Marketing, planning and strategy 2. Global, ethical and sustainable marketing 3. Marketing research 4. Consumer behavior 5. B2B Marketing and sales 6. Segmentation, targeting and positioning 7. Creating the product 8. Managing the product 9. Services marketing 10. Pricing the product 11. Integrated marketing communications 12. Retail and distribution
זמן אספקה 21 ימי עסקים