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595.00 ₪
Organizational Communication: Today's Professional Life in Context
595.00 ₪
ISBN13
9780190200411
זמן אספקה
21 ימי עסקים
עמודים
304
פורמט
Paperback / softback
תאריך יציאה לאור
20 באוק׳ 2017
Filled with both classic and contemporary examples and a variety of engaging stories, Organizational Communication teaches students how to apply theory in diverse real-world contexts including government, small and family-run businesses, nonprofit organizations, and entrepreneurial ventures. This book presents the increasingly global and mediated nature of communication in organizations, resulting in a highly readable and engaging introduction to the field. KEY FEATURES
* Case studies in every chapter bring organizational communication stories, dilemmas, and theories to life
* A focus on organizational behavior is infused throughout the text to help students see the content from a business-management perspective
* "Key Point" callouts appear in the margins throughout each chapter to focus students' attention on the most significant concepts
* "Context Matters" sections at the end of each chapter show students how to apply concepts in context with plentiful real-world examples and scenarios
* "The Hollywood Connection" end-of-chapter features help students apply chapter concepts to organizations depicted in popular films
עמודים | 304 |
---|---|
פורמט | Paperback / softback |
ISBN10 | 0190200413 |
תאריך יציאה לאור | 20 באוק׳ 2017 |
זמן אספקה | 21 ימי עסקים |
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