Keywords: The New Language of Capitalism

In a series of short essays on the contemporary politics and surprising historical meanings of key terms from mainstream journalism and the corporate world, Keywords/em> is an accessible guide to the ideology of contemporary capitalism. The book skewers the conventional free-market wisdom of the country's political and business elite, from Silicon Valley to the Rust Belt and the Ivy League. Organized alphabetically by term, each entry offers an in-depth but never dry introduction to the ideology of neoliberalism. In its alphabetical organization and short, acerbic style, Keywords is designed to be relevant to students of income inequality, management theory, urban studies, linguistics, and new media, making it viable as a teaching text for university syllabi. But it also addresses anyone exhausted by the triumph of neoliberal common sense in politics, education, and cultural life. It is also a critique of the politics of new media and the web, joining other critics turning their attention to the unregulated influence of Silicon Valley over our economies, cities, and private lives.