‏449.00 ₪

Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition 16th edition

‏449.00 ₪
ISBN13
9781292164977
יצא לאור ב
Harlow
מהדורה
16th edition
עמודים
IE
פורמט
Paperback / softback
תאריך יציאה לאור
10 באוק׳ 2016
מחליף את פריט
9781292016801
For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions. MyManagementLab not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
מידע נוסף
מהדורה 16th edition
עמודים IE
מחליף את פריט 9781292016801
פורמט Paperback / softback
ISBN10 1292164972
יצא לאור ב Harlow
תאריך יציאה לאור 10 באוק׳ 2016
תוכן עניינים 1. Strategic Management Essentials THE COHESION CASE: Nestle S.A, 2016 2. Outside-USA Strategic Planning 3. Ethics, Social Responsibility, and Sustainability 4. Types of Strategies 5. Vision and Mission Analysis 6. The Internal Audit 7. The External Audit 8. Strategy Generation and Selection 9. Strategy Implementation 10. Strategy Execution 11. Strategy Monitoring