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501.00 ₪
The Practice of Public Relations, Global Edition
501.00 ₪
ISBN13
9781292160054
יצא לאור ב
Harlow
מהדורה
13th edition
זמן אספקה
21 ימי עסקים
עמודים
IE
פורמט
Paperback / softback
תאריך יציאה לאור
6 באוג׳ 2016
מחליף את פריט
9781292042244
For courses in public relations.
Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications
Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century.
Fraser Seitel's writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.
מהדורה | 13th edition |
---|---|
עמודים | IE |
מחליף את פריט | 9781292042244 |
פורמט | Paperback / softback |
ISBN10 | 1292160055 |
יצא לאור ב | Harlow |
תאריך יציאה לאור | 6 באוג׳ 2016 |
תוכן עניינים | Part I: Evolution 1. Defining Public Relations 2. The History and Growth of Public Relations Part II: Preparation/Process 3. Communication 4. Public Opinion 5. Management 6. Ethics 7. The Law 8. Research Part III: The Publics 9. Media 10. Social Media 11. Employee Relations 12. Government Relations 13. Community Relations 14. International Consumer Relations Part IV: Execution 15. Public Relations Writing 16. Integrated Marketing Communications 17. Crisis Management 18. Launching a career |
זמן אספקה | 21 ימי עסקים |
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