SPORTS MARKETING:A STRATEGIC PERSPECTIVE 4E IE

SPORTS MARKETING:A STRATEGIC PERSPECTIVE 4E IE

SPORTS MARKETING:A STRATEGIC PERSPECTIVE 4E IE

by SHANK

Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice.
  • Category:Sports & Recreation
  • Publisher:PEARSON EDUCATION - HIGHER EDUCATION
  • Publication Date:01/02/2008
  • Edition:4
  • ISBN:9780138137458
  • Format:Soft Cover

  • International Edition special price
  • Delivery time: approx. 14-21 business days*

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