‏195.00 ₪

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Comp

‏195.00 ₪
ISBN13
9781625274496
יצא לאור ב
Boston
זמן אספקה
21 ימי עסקים
עמודים
320
פורמט
Hardback
תאריך יציאה לאור
20 בינו׳ 2015
"With a new preface, fresh chapters, and updated case studies" --Back of jacket.
The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Ren e Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one -- Alignment, Renewal, and Red Ocean Traps -- that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant. To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
מידע נוסף
עמודים 320
פורמט Hardback
ISBN10 1625274491
יצא לאור ב Boston
תאריך יציאה לאור 20 בינו׳ 2015
זמן אספקה 21 ימי עסקים