The Sport Business Handbook: Insights From 100+ Leaders Who Shaped 50 Years of the Industry

The Sport Business Handbook provides insider perspectives from some of the biggest names in the sports business industry. Featuring an abundance of examples of major sports deals and written in narrative style this book is the ideal text for anyone lookin As you read the text, you'll be both informed and entertained by the personal insights of league commissioners, executives, administrators, athletes and media personalities. The text guides readers from the basics of breaking into the sport industry to th The text includes 81 sidebars, including Game Changers that describe pivotal moments that helped influence sport leaders as they strived for success. As well as 360 other sidebars that present an alternative perspective to topics discussed in the chapters The text also comes which an instructor guide that includes a sample syllabus, as well as links to online videos that can be used in lectures to enhance student learning. The guide also features around 50 Breakthrough Moments written specifically to suppl The Sport Business Handbook is an engaging, informative text that provides aspiring and current sport business professionals with the necessary tools to become leaders and shape the sport business industry for the next 50 years.