‏426.00 ₪

E-Commerce 2019: Business, Technology and Society, Global Edition 15th edition

‏426.00 ₪
ISBN13
9781292303178
יצא לאור ב
Harlow
מהדורה
15th edition
עמודים
IE
פורמט
Paperback / softback
תאריך יציאה לאור
22 ביולי 2019
For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.
מידע נוסף
מהדורה 15th edition
עמודים IE
פורמט Paperback / softback
ISBN10 1292303174
יצא לאור ב Harlow
תאריך יציאה לאור 22 ביולי 2019
תוכן עניינים Chapter 1 Introduction to E-Commerce Chapter 2 E-commerce Infrastructure Chapter 3 Building an E-commerce Presence Chapter 4 E-commerce Security and Payment Systems Chapter 5 E-commerce Business Strategies Chapter 6 E-commerce Marketing and Advertising Chapter 7 Social, Mobile, and Local Marketing Chapter 8 Ethics, Law, and E-commerce Chapter 9 Online Media Chapter 10 Online Communities Chapter 11 E-commerce Retailing and Services Chapter 12 B2B E-commerce