‏494.00 ₪

Management Information Systems: Managing the Digital Firm, Global Edition 16th edition

‏494.00 ₪
ISBN13
9781292296562
יצא לאור ב
Harlow
מהדורה
16th edition
עמודים
IE
פורמט
Paperback / softback
תאריך יציאה לאור
12 באוג׳ 2019
For introductory courses in IS (information systems) and MIS (management information systems). The authoritative, case-based study of IS in business today Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills. Also available with MyLab MIS MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student, who will also learn how MIS concepts will help them succeed in their future careers. Learn more about MyLab MIS. Plus, give students anytime, anywhere access with Pearson eText Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place - even when offline. For instructors not using MyLab, Pearson eText can also be adopted on its own as the main course material. Learn more about Pearson eText or contact your Pearson rep for purchase options.
מידע נוסף
מהדורה 16th edition
עמודים IE
פורמט Paperback / softback
ISBN10 1292296569
יצא לאור ב Harlow
תאריך יציאה לאור 12 באוג׳ 2019
תוכן עניינים PART I: ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE 1. Information Systems in Global Business Today 2. Global E-Business and Collaboration 3. Information Systems, Organizations, and Strategy 4. Ethical and Social Issues in Information Systems PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE 5. IT Infrastructure and Emerging Technologies 6. Foundations of Business Intelligence: Databases and Information Management 7. Telecommunications, the Internet, and Wireless Technology 8. Securing Information Systems PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE 9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications 10. E-commerce: Digital Markets, Digital Goods 11. Managing Knowledge and Artificial Intelligence 12. Enhancing Decision Making 13. Building Systems 14. Managing Projects 15. Managing Global Systems