‏509.00 ₪

Marketing: Real People, Real Choices, Global Edition

‏509.00 ₪
ISBN13
9781292221083
יצא לאור ב
Harlow
מהדורה
9th edition
זמן אספקה
21 ימי עסקים
עמודים
IE
פורמט
Paperback / softback
תאריך יציאה לאור
10 בינו׳ 2018
מחליף את פריט
9781292097756
For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. MyLabTM Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
מידע נוסף
מהדורה 9th edition
עמודים IE
מחליף את פריט 9781292097756
פורמט Paperback / softback
ISBN10 1292221089
יצא לאור ב Harlow
תאריך יציאה לאור 10 בינו׳ 2018
תוכן עניינים PART I. Understand the Value Proposition 1. Welcome to the World of Marketing: Create and Deliver Value 2. Global, Ethical, and Sustainable Marketing 3. Strategic Market Planning 3. Supplement: Build a Marketing Plan PART II. Determine the Value Propositions Different Customers Want 4. Market Research 5. Marketing Analytics: Welcome to the Era of Big Data! 6. Understand Consumer and Business Markets 7. Segmentation, Target Marketing and Positioning PART III. Develop the Value Proposition for the Customer 8. Product I: Innovation and New Product Development 9. Product II: Product Strategy, Branding, and Product Management 10. Price: What is the Value Proposition Worth? 10. Supplement: Marketing Math PART IV. Deliver and Communicate the Value Proposition 11. Deliver the Goods: Determine the Distribution Strategy 12. Deliver the Customer Experience: Goods and Services Via Bricks and Clicks 13. Promotion I: Advertising and Sales Promotion 14. Promotion II: Social Media Marketing, Direct/Database Marketing, Personal Selling, and Public Relations APPENDIX A. Marketing Plan: The S&S Smoothie Company APPENDIX B. Your Future in a Marketing Career
זמן אספקה 21 ימי עסקים