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Business in Action, Global Edition IE
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ISBN13
9781292160634
יצא לאור ב
Harlow
מהדורה
8th edition
זמן אספקה
21 ימי עסקים
עמודים
IE
פורמט
Paperback / softback
תאריך יציאה לאור
8 ביוני 2016
מחליף את פריט
9781292077062
For introductory courses in business.
A Concise and Comprehensive Introduction to Business
Fully comprehensive, Business in Action remains significantly shorter than other introductory business textbooks without omitting any important principles and concepts. Featuring a highly organized, objective-driven structure, this Eighth Edition builds on the text's tradition of incorporating relevant, contemporary examples from the business world with five brand-new vignettes and case studies bookending its chapters.
This updated edition also includes new and revised questions, visuals, and chapters covering relevant business trends and topics. The ideal textbook for introductory courses in business, Business in Action covers the full spectrum of contemporary business topics without filler or fluff.
MyBizLab (R) not included. Students, if MyBizLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyBizLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
MyBizLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
מהדורה | 8th edition |
---|---|
עמודים | IE |
מחליף את פריט | 9781292077062 |
פורמט | Paperback / softback |
ISBN10 | 1292160632 |
יצא לאור ב | Harlow |
תאריך יציאה לאור | 8 ביוני 2016 |
תוכן עניינים | Developing a Business Mindset Understanding Basic Economics The Global Marketplace Business Ethics and Corporate Social Responsibility Forms of Ownership Entrepreneurship and Small-Business Ownership Management Roles, Functions, and Skills Organization and Teamwork Production Systems Employee Motivation Human Resources Management Labor Relations The Art and Science of Marketing Product and Pricing Strategies Distribution and Marketing Logistics Customer Communication Financial Information and Accounting Concepts Financial Management Financial Markets and Investment Strategies The Money Supply and Banking Systems |
זמן אספקה | 21 ימי עסקים |
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