‏380.00 ₪

Exploring Public Relations: Global Strategic Communication

‏380.00 ₪
ISBN13
9781292112183
יצא לאור ב
Harlow
מהדורה
4th New edition
זמן אספקה
21 ימי עסקים
עמודים
IE
פורמט
Paperback / softback
תאריך יציאה לאור
11 באפר׳ 2017
מחליף את פריט
9780273757771
Revised edition of Public relations, 2013.
This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.
מידע נוסף
מהדורה 4th New edition
עמודים IE
מחליף את פריט 9780273757771
פורמט Paperback / softback
ISBN10 1292112182
יצא לאור ב Harlow
תאריך יציאה לאור 11 באפר׳ 2017
תוכן עניינים 1 Public relations origins: definitions and history 2 Public relations and media 3 Digital and social media 4 Public relations and democracy 5 Community and society: corporate social responsibility (CSR) 6 International and multicultural context of public relations 7 Role of the public relations practitioner 8 Public relations theories: an overview 9 Strategic public relations planning and management 10 Public relations programme research and evaluation 11 Corporate image, reputation and identity 12 Public relations, propaganda and the psychology of persuasion 13 Public relations' professionalism and ethics 14 Media relations 15 Internal communication 16 Managing community involvement programmes 17 Issues management 18 Crisis public relations management 19 Public relations and the consumer 20 Business-to-business public relations 21 Public affairs 22 PR in the world of finance 23 Integrated marketing communications 24 Sponsorship and public relations 25 Corporate communication 26 Non-government organistions and pressure groups 27 Celebrity public relations 28 Strategic communication and social marketing in healthcare 29 What next? Future issues for public relations
זמן אספקה 21 ימי עסקים