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Marketing Research IE

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ISBN13
9781292103129
יצא לאור ב
Harlow
מהדורה
5th edition
זמן אספקה
21 ימי עסקים
עמודים
IE
פורמט
Paperback / softback
תאריך יציאה לאור
8 ביוני 2017
מחליף את פריט
9780273725855
Revised edition of Marketing research, 2012.
Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material, which is why we see strong sales of this title in both the UK as well as Europe.
מידע נוסף
מהדורה 5th edition
עמודים IE
מחליף את פריט 9780273725855
פורמט Paperback / softback
ISBN10 1292103124
יצא לאור ב Harlow
תאריך יציאה לאור 8 ביוני 2017
תוכן עניינים 1. Introduction to marketing research 2. Defining the marketing research problem and developing a research approach 3. Research design 4. Secondary data collection and analysis 5. Internal secondary data and analytics 6. Qualitative research: its nature and approaches 7. Qualitative research: focus group discussions 8. Qualitative research: in-depth interviewing and projective techniques 9. Qualitative research: data analysis 10. Survey and quantitative observation techniques 11. Causal research design: experimentation 12. Measurement and scaling: fundamentals, comparative and non-comparative scaling 13. Questionnaire design 14. Sampling: design and procedures 15. Sampling: final and initial sample size determination 16. Survey fieldwork 17. Social Media research 18. Mobile research 19. Data integrity 20. Frequency distribution, cross-tabulation and hypothesis testing 21. Analysis of variance and covariance 22. Correlation and regression 23. Discriminant and logit analysis 24. Factor analysis 25. Cluster analysis 26. Multidimensional scaling and conjoint analysis 27. Structural equation modelling and path analysis 28. Communicating Research Findings 29. Business-to-business (b2b) marketing research 20. Research ethics Glossary Index
זמן אספקה 21 ימי עסקים