‏228.00 ₪

How to Lead a Values-Based Professional Services F irm: 3 Keys to Unlock Purpose and Profit

‏228.00 ₪
ISBN13
9781119621522
יצא לאור ב
New York
זמן אספקה
21 ימי עסקים
עמודים
240
פורמט
Hardback
תאריך יציאה לאור
25 במרץ 2020
We live in a values-driven world. As times change, businesses must evolve. The way that leaders have run companies for generations is no longer relevant.Today -- Purpose wins over products. Values win over features. Stories win over pitches.Everyone everywhere craves fulfillment. You must share the reason why you exist and infuse it into everything you do, in order to thrive. Many leaders see the shift in the market and make an effort to adapt. Companies quickly learn that one-off workshops and off-sites are not enough. Purpose is more than a press release. Your vision and mission statements should live in practice as well as print, and permeate through every aspect of your organization. You must close the gap between the messages you declare and the experiences you deliver. How to Lead a Values-Based Professional Services Firm shares the vital experience and valuable insights that leaders require to evolve their organizations and navigate the values-driven world we live in. Live your purpose to stay alive and build a faithful following of clients and team members. Employ your authentic values as your guide through the modern market and drive profitability. Share meaningful stories that emotionally connect with todays clientele to transform them into tomorrows brand ambassadors. 3 keys to unlock purpose and profit will enable you to turn the obstacles of the shifting market into your greatest opportunities, soar above your competitors, and grow your revenue beyond your highest projections.
מידע נוסף
עמודים 240
פורמט Hardback
ISBN10 1119621526
יצא לאור ב New York
תאריך יציאה לאור 25 במרץ 2020
תוכן עניינים Foreword Introduction Half a Century of Combined Experience We're Not in the Business We Think We Are Not Just a Logo The Slog Find the Three Keys Chapter One Create Your Three Keys Understand Your Brand Foundation Understand the Three Keys Purpose: The First Key Values: The Second Key Story: The Third Key Apply the Three Keys to Your Business Are You a Values-based, Purpose-driven Firm? What Can You Do Chapter Two Values-Based Culture Three Building Blocks of Culture Innovate and Evolve Culture Create a Culture of YES! Culture and the Three Keys What Can You Do? Chapter Three Leadership Leading in the 21st Century What Type of Leader are You? Leadership, Purpose and the Service-Profit Chain Look to the Three Keys What Can You Do? Chapter Four Hire Leaders The Hiring Process Has Changed Align Values and People Invest in Your Hiring Process The Three Keys Approach Involve the CEO Interviewing Tips Link Hiring to Your Bottom Line Plan for Leadership Succession Compensation Leadership, Purpose, and Performance What Can You Do? Chapter Five Purposefully Structure Business Design Your Organization Fewer Hands, Lower Risk Is It Time to Change? Infuse Values throughout Your Firm Organizational Design and the Three Keys What Can You Do? Chapter Six Messages Matter: Marketing & Communications Marketing Today How the Three Keys Affect Marketing How to Market: A Tactical Discussion Data: Opportunity or Overload? Chief Marketing Officer is Dead. Long Live the CMO. What Can You Do? Chapter Seven Clients Matter Purpose before Services Align with Purpose Align at a Higher Level Flip the Funnel How Clients Buy vs. Why Learn What Your Client Needs and Deliver Solutions What Can You Do? Chapter Eight Mergers and Acquisitions Spend Time to Align Connect on Beliefs and Values Embrace the Future Together Be Ready to Compromise What Happens If No One Wants to Leave? What Can You Do? Chapter Nine Measure Your Purpose Who Owns the Key Purpose Indicators? What to Measure? How Do We Measure these Things? Measurement and Performance What Can You Do? Conclusion Values Are Culture in Action Appendix The Three Keys to A Purposeful Brand Foundation Find Purpose Identify Values Tell Your Story Acknowledgments About the Authors Index
זמן אספקה 21 ימי עסקים