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154.00 ₪
Growth Hacking For Dummies
154.00 ₪
ISBN13
9781119612131
יצא לאור ב
New York
זמן אספקה
21 ימי עסקים
עמודים
256
פורמט
Paperback / softback
תאריך יציאה לאור
19 במאי 2020
Hack your business growth the scientific way
Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast--with input from your whole organization--or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents--product managers, data analysts, programmers, creatives, and yes, marketers--to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition.
Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you're a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you'll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers' evolving needs.
Soup to nuts: get a full overview of the growth hacking process and tools
Appliance of science: how to build and implement concept-testing models
Coming together: pick up best practices for building a cross-disciplinary team
Follow the data: find out what your customers really want
You know you can't just stay still--start moving ahead by developing the growth hacking mindset that'll help you win big and leave the competition dead in the water!
עמודים | 256 |
---|---|
פורמט | Paperback / softback |
ISBN10 | 1119612136 |
יצא לאור ב | New York |
תאריך יציאה לאור | 19 במאי 2020 |
זמן אספקה | 21 ימי עסקים |
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