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140.00 ₪
The Persuasion Code - How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
140.00 ₪
ISBN13
9781119440703
יצא לאור ב
New York
זמן אספקה
21 ימי עסקים
עמודים
352
פורמט
Hardback
תאריך יציאה לאור
2 בנוב׳ 2018
The Persuasion Code
Capture, convince, and close--scientifically
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap(TM). Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.
This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It'll teach you the value of the award-winning persuasion model NeuroMapTM the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.
Written by the founders of SalesBrain who pioneered the field of neuromarketing
SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO
Includes guidance for creating your own neuromarketing plan
Advance your business or career by creating persuasive messages based on the working principle of the brain.
עמודים | 352 |
---|---|
פורמט | Hardback |
ISBN10 | 111944070X |
יצא לאור ב | New York |
תאריך יציאה לאור | 2 בנוב׳ 2018 |
תוכן עניינים | Acknowledgments vii About the Authors ix Why Read This Book? xi Introduction xvii PART I DECODING PERSUASION SCIENCE 1 Chapter 1 Why Is Neuromarketing a Game Changer? 3 Chapter 2 The Neuroscience of Persuasion 19 PART II DECODING PERSUASION THEORY 39 Chapter 3 NeuroMap: A Brain-Based Persuasion Theory 41 Chapter 4 Applying Six Stimuli to Persuade the Primal Brain 59 PART III DECODING YOUR PERSUASIVE NARRATIVE 113 Chapter 5 Diagnose the Pain 115 Chapter 6 Differentiate Your Claims 131 Chapter 7 Demonstrate the Gain 141 Chapter 8 Deliver to the Primal Brain 165 Conclusion 283 Appendix: NeuroMap Simplified NeuroScoring Tool 289 References 297 Index 317 |
זמן אספקה | 21 ימי עסקים |
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