‏154.00 ₪

LinkedIn Profile Optimization For Dummies

‏154.00 ₪

ISBN13

9781119287087

יצא לאור ב

New York

זמן אספקה

21 ימי עסקים

עמודים

336

פורמט

Paperback / softback

תאריך יציאה לאור

20 בינו׳ 2017

לדלג לסוף של גלריית תמונות

לדלג להתחלה של גלריית תמונות

פרטים

Optimize your LinkedIn profile and get results Your LinkedIn profile is essentially a platform to shape how others see you, highlight your abilities, products, or services, and explain how your work impacts lives. Yet many people simply copy and paste their resume and expect job offers and networking opportunities to start rolling in but that isn't how it works. LinkedIn Profile Optimization For Dummies shows you how to create a profile that enhances your personal brand, controls how others see you, and shapes a successful future for your career. Whether your goal is job search, branding, reputation management, or sales, people are Googling you and your LinkedIn profile is more often than not their first point of contact. With a focus on who you are, the value you deliver, and the culture you cultivate, the profile you'll create with the help of this guide will make that first connection a positive one giving you a better chance to see results. * Create a powerful LinkedIn profile * Discover your personal keywords * Showcase your experience and accomplishments * Be seen on the world's largest professional social network You never get a second chance to make a great first impression, and LinkedIn Profile Optimization For Dummies helps to ensure you're presenting yourself in the best possible light.

מידע נוסף

מידע נוסף
עמודים	336
פורמט	Paperback / softback
ISBN10	1119287081
יצא לאור ב	New York
תאריך יציאה לאור	20 בינו׳ 2017
תוכן עניינים	Introduction 1 About This Book 1 Foolish Assumptions 2 How This Book Is Organized 3 Part 1: The Strategy Before the Siege 3 Part 2: Getting Your LinkedIn Profile Started 3 Part 3: Detailing Your Career Trajectory and Creating the Ultimate First Impression 3 Part 4: Rounding Out Your Profile and Adding Finishing Touches 3 Part 5: The Part of Tens 4 Icons Used in This Book 4 Beyond the Book 4 Where to Go from Here 5 Part 1: The Strategy Before the Siege 7 Chapter 1: Determining Your LinkedIn Strategy 9 Determining Your LinkedIn Goal 10 Job Search 10 Reputation Management and Branding 11 Sales and Prospecting 11 Figuring Out Your Target Audience 12 Creating a Compelling Tone 14 Chapter 2: Getting Found on LinkedIn 15 Using LinkedIn as a Search Engine 15 Using the Search Bar 16 Using Search Filters 16 Ensuring a Compelling and Attractive Search Result 18 Understanding the Importance of Keywords 21 Using Online Keyword Tools 25 Using Wordle.net 25 Using LinkedIn Topic pages 27 Using Google AdWords Keyword Planner 28 Ranking Higher with Profile SEO 30 Building Off Profile SEO 31 Chapter 3: Understanding Skills and Endorsements 33 Showcasing Your Skills 34 Adding skills 35 Rearranging skills 37 Obtaining Endorsements 38 Hiding an Endorsement 39 Opting Out of Endorsements 40 Endorsing a Connection 41 Removing an Endorsement 42 Soliciting Endorsements 43 Part 2: Getting Your Linkedin Profile Started 45 Chapter 4: Optimizing the "Behind the Scenes" Sections 47 Managing Profile Changes 47 Turning Off Update aAlerts 48 Manually Removing Updates 49 Knowing When to Allow Update Alerts 50 Turning on Your Public Profile 51 Creating a Personalized URL 53 Using Your Name 55 Oh No, My Name is Taken! 55 Marketing Your Public Profile URL 56 Improving Your Profile's Strength 57 Dealing with a Lack of a Current Position 58 Adding a School without a Degree 59 Expanding Your Network 60 Chapter 5: Establishing Your Calling Card 65 Using the Name Field Correctly 66 Editing your Name 66 Adding prefixes to Your Name 67 Keeping your Profile Confidential 68 Filling Out Location and Industry 69 Choosing your Location 69 Choosing your Industry 70 Suggesting a Missing Industry 72 Including Your Contact Information 73 Adding your Email Addresses 74 Adding a Phone Number 76 Adding your IM Address 77 Adding your Work Address 78 Adding your Twitter Account 79 Adding WeChat 80 Adding Websites 81 Chapter 6: Impressing with the Right Profile Picture 85 Why You Need a Profile Picture 86 Determining If You Need a New Profile Picture 86 Using a Photo Already Taken 88 Working with a Photographer 89 Taking Your Own Profile Picture 90 Understanding the Importance of Light 91 Finding the Right Background 91 Framing the Shot 92 Finding the Right Outfit 93 Choosing and Uploading Your Profile Picture 94 Cropping to Profile Picture Dimensions 94 Resizing and Saving a High-Res Image 95 Uploading your Photo 96 Changing Photo Visibility Settings 97 Chapter 7: Developing a Compelling Headline 99 Grabbing Your Reader's Attention 99 Adding Flair to Your Headline 100 Saturating Your Headline with Keywords 104 Add your Job Title 105 Add your Specialty 105 Add an Extracurricular Hobby 106 Add a Happy Ending 107 Creating a Benefit Statement Headline 107 Adding Your New and Improved Headline to LinkedIn 110 Part 3: Detailing Your Career Trajectory and Creating the Ultimate First Impression 111 Chapter 8: Getting Your Experiences Ready 113 Referencing Your Resume 114 Determining Which Experiences to Keep and Which to Merge 115 Keep your Target Audience in Mind 117 How far back do I go? 118 Creating a Work History for Recent Graduates 118 Dealing with Employment Gaps 119 Chapter 9: Creating a Powerful Experience 121 Adding a New Experience 122 Making the Start and End Dates Match your Resume 125 Using Month and Year or Just Year 125 Getting the Company Logo to Appear 126 Linking to the Company Page 128 Less Is More - Stop Disqualifying Yourself 129 Summarizing the Company with a Boilerplate Description 129 Describing your Roles and Responsibilities 132 Crafting an Impactful Achievement 133 Giving your Reader a Call to Action 133 Editing an Existing Experience 134 Reordering Concurrent Experiences 135 Removing an Experience 136 Reattaching Recommendations to Different Experiences 137 Optimizing Your Job Title with Keywords 138 Job Title Character Limits 140 Making your Job Title Pop with Symbols 140 Examples of Great Experiences 141 Salesperson Looking for a New Opportunity 141 Salesperson Looking for More Prospects 142 Human Resources Professional Using LinkedIn for Reputation Management 142 Chapter 10: Writing a Compelling Summary 145 Editing Your LinkedIn Summary 146 Writing in First Person 147 Avoiding Resume Speak 147 Revisiting Your LinkedIn Goals and Target Audience 148 Catching Your Reader's Attention 149 Creating Your Professional Manifesto 150 Explain your Benefits 151 Highlight your Top Achievements 152 Keep the Summary Focused on You 153 Create a Clear Call to Action 153 Formatting a Sleek LinkedIn Summary 156 Examples of Compelling and Engaging Summaries 156 Product Management 157 Leadership 157 Retail 158 Accounting 159 Student 159 Part 4: Rounding Out Your Profile and Adding Finishing Touches 161 Chapter 11: There's More to You Than Your Jobs 163 Showcasing Organizations 163 Uncovering Your Honors and Awards 166 Choosing the Right Honors and Awards 167 Creating a Strong Description 168 Keeping your Honors and Awards Updated 170 The Three P's: Projects, Publications, and Patents 170 Adding Projects 170 Adding Publications 173 Adding Patents 174 The Two C's: Certifications and Courses 176 Importing Certifications from Lynda.com 178 Adding Courses 178 Adding the Languages You Speak 179 Creating a Profile in Another Language 180 Adding Your Education, or Lack Thereof 181 Divulging the Year you Graduated 182 Preparing Activities and Societies 182 Adding your Education 183 Reordering Education 185 Adding Multimedia 185 Adding Volunteer Experiences 187 Pro Bono Opportunities 189 Chapter 12: Making Your Profile Personal and Unique 191 Leveraging the Additional Information Section 191 Adding Interests 192 Providing Details that Show you are Human 195 Offering Advice for Contacting you 198 Blocking People from Viewing your Profile 200 Adding Multimedia to Make Your Profile POP! 201 Determining what to Highlight with Multimedia Files 202 Resisting the Urge to Upload Your Resume 204 Reinforcing Your Brand with a Background Image 205 Finding the Right Image to Showcase your Brand 205 Using Online Graphic Tools to Create an Image 207 Adding a Background Image to your Profile 209 The Importance of Recommendations 209 Identifying People to Recommend you 210 Asking for a Recommendation 211 Ditching the Default Request Text 214 Accepting a Recommendation 215 Reordering Recommendations 216 Removing Recommendations 216 Recommending Others 217 Chapter 13: Following Groups, Companies, and Influencers 221 Understanding the Importance of Groups 222 Determining the Types of Groups to Join 223 Turning Off Group Notifications 225 Joining Recommended Groups 226 Searching for Groups 227 Deleting Groups 229 Turning Off Group Communication Email 230 Choosing Which Groups to Highlight on Your Profile 231 Cultivating Your Following Section 232 Choosing the Right Companies to Follow 233 Following Companies 234 Unfollowing Companies 234 Following News 235 Showcasing Influencers on Your Profile 235 Deciding Which Influencers to Showcase 236 Finding Specific Influencers 236 Discovering Recommended Influencers 238 Removing Influencers 238 Publishing on LinkedIn 239 Showcasing Yourself As A Thought Leader 241 Creating Your First Article 241 What happens after you publish? 247 Marketing Your Blog Post 247 Chapter 14: The Final Review and Reveal 249 Rearranging Profile Sections 250 Viewing Your Profile as an Outsider 252 Your LinkedIn Profile Checklist 253 To Pay or Not Pay for LinkedIn 255 Features of Paid Accounts 255 Unique Features of Premium Accounts 258 Choosing the Best Plan for You 260 Benchmarking Your Profile's Success 260 Marketing Your Profile 262 Alerting Your Connections of Your Updated Profile 262 Adding Your Profile To Other Social Media Sites 266 Getting Views To Your Linkedin Profile 268 Part 5: The Part of Tens 275 Chapter 15: Ten Profile Do's and Don'ts 277 Do Use a Professional Profile Picture 277 Don't Use LinkedIn's Default Headline 278 Do Turn Off Your Update Notifications 278 Do Use Eye-Catching Symbols Sparingly 278 Do Include Your Contact Information 278 Do Add Multimedia Files 279 Don't Stuff Keywords 279 Don't Go Back 30 Years 279 Do Get Recommendations 280 Do Add Interests 280 Chapter 16: Ten Tips for a Perfect Profile Picture 281 Hire a Professional Photographer 281 Use Lots of Light 282 Use a Nondescript Background 282 Dress to Impress 283 Adjust Yourself 283 Keep the Camera Close to Eye Level 284 Say No to the Mug Shot 284 Crinkle, Smile, and Jut 285 Use Photoshop Lightly 285 Crop Your Image 285 Chapter 17: Ten Tips to Expand Your Network 287 Import Your Address Book 288 Import a Contact List 290 Let LinkedIn Help You Connect 290 Join One Hundred Groups 291 Start a LinkedIn Group 292 Make Connecting a Process 292 Link to Your Profile 292 Brand Yourself a LION or Just Connect to Them 293 Join Open Networking Lists and Groups 294 Use an App 295 Chapter 18: Ten Tips to Leverage LinkedIn 297 A-B-C Always Be Connecting 297 Connect and Stay in Touch 298 Gather Business Intelligence 299 Get the News 300 Get Social Proof and Credibility 301 Get Past the Gatekeeper 301 Rub Elbows in Groups 301 Find Assistance 302 Showcase Thought Leadership 302 Network in Your Pajamas 303 Chapter 19: Ten LinkedIn Profile Resources 305 Get Inspired and Excited 305 LinkedIn Headline Generator 306 Virtual Phone Numbers 306 Google Voice 306 Skype 307 Say No to AOL and Hotmail Addresses 307 Your Own Domain 307 Acceptable Free Domains 307 Symbol Variations 308 Stop the Typos 308 SlideShare 308 Photographer Directories 309 Background Image Libraries 309 Online Image Apps 310 Index 311
זמן אספקה	21 ימי עסקים