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125.00 ₪
Popular Music as Promotion - Music and Branding in the Digital Age
125.00 ₪
ISBN13
9780745692227
יצא לאור ב
Oxford
זמן אספקה
21 ימי עסקים
עמודים
216
פורמט
Paperback / softback
תאריך יציאה לאור
25 בנוב׳ 2016
`Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.
`Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.
Today, recording artists are positioned as `artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new `common sense' in the music industries: the gatekeeping and colonization of popular music by brands.
Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.
עמודים | 216 |
---|---|
פורמט | Paperback / softback |
ISBN10 | 0745692222 |
יצא לאור ב | Oxford |
תאריך יציאה לאור | 25 בנוב׳ 2016 |
תוכן עניינים | Acknowledgements Introduction: Popular Music, Branding, and Promotional Culture 1 From Commodities to Commercials? The Rise of Promotion in the Music Industries 2 Capitalizing on Music: From Sound Recordings to 'Artist-Brands' 3 Brands: The New Gatekeepers 4 'Flexible' Capitalism and Popular Music: Branding Culture, Designing 'Difference' 5 Conclusions Notes References Index |
זמן אספקה | 21 ימי עסקים |
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