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227.00 ₪
(POD) Simple Heuristics That Make Us Smart
227.00 ₪
ISBN13
9780195143812
יצא לאור ב
New York
עמודים
432
תאריך יציאה לאור
1 בדצמ׳ 2000
שם סדרה
Evolution and Cognition
This groundbreaking book gives a fascinating account of how people really make decisions under real-world conditions. It provides a new, more psychologically plausible notion of rationality that is based on heuristics—simple rules for making decisions using realistic mental resources. It looks at when and how such simple heuristics work, compares decisions based on single and multiple reasons, and describes the benefits in some situations of having only limited
knowledge. Simple Heuristics shows how heuristics can yield adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high school drop-out rates, and playing the stock market. Researchers in cognitive psychology, evolutionary psychology, and cognitive
science, as well as economics and artificial intelligence, will find this book both useful and thought provoking.
עמודים | 432 |
---|---|
ISBN10 | 0195143817 |
יצא לאור ב | New York |
תאריך יציאה לאור | 1 בדצמ׳ 2000 |
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